Een zeer opvallende (video)campagne van de Franse McDonald’s. Venez comme vous êtes! In de video zien wij mensen veranderen in emojis. De regie is in handenv van We Are from LA, bekend van onder andere de Evian baby reclame. 

Wat een emoji precies is? Het is een Japanse vinding die wereldwijd vooral in de social media wordt ingezet: 

Emoji (絵文字えもじ^?, Japanese pronunciation: [emodʑi]) are the ideograms or smileys used in Japanese electronic messages and Web pages, the use of which is spreading outside Japan. Originally meaning pictograph, the word emoji literally means “picture” (e) + “character” (moji). The characters are used much likeASCII emoticons or kaomoji, but a wider range is provided, and the icons are standardized and built into the handsets. Some emoji are very specific to Japanese culture, such as a bowing businessman, a face wearing a face mask, a white flower used to denote “brilliant homework,” or a group of emoji representing popular foods: ramen noodles, dango, onigiri, Japanese curry, and sushi. The three main Japanese mobile operators, NTT DoCoMo, au, andSoftBank Mobile (formerly Vodafone), have each defined their own variants of emoji.

https://www.youtube.com/watch?v=TY0pu35DENw